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WeChat quite simply…
is a combination of Facebook, Viber, PayPal, Uber, and much more. It is the #1 social media platform among Chinese, with over 1 billion monthly active users in China and close to 1 million in Canada.
On WeChat, users can do just about anything - from connecting with their friends and family members, to sending money, reading news, following brands, buying products and tickets, redeeming coupons, participating in contests, ordering food and taxi, booking doctor’s appointment, and more.
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If a brand has an Official Account, you can push 2 kinds of ads from this account:
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Moments adsMoments is like a user’s Facebook timeline where you can share your status, photos, videos or an article. Moments ads are shown on user’s timeline, just like Facebook newsfeed ads. They can be used to create campaign awareness, push offers and encourage app downloads.
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