Our services can point your brand in the right direction—
right at your target’s line of sight.

WeChat

Learn more

WeChat, known as Weixin in China, enables users to connect with family and friends, share posts, subscribe to different pages, pay online, book appointments and much more.

WeChat in China

WeChat in Canada

• 73.4% of official accounts that users follow are brand and media accounts.
• 41.1% users follow official accounts to stay informed.
• It is a platform for blogs and news feed, where Canadian marketers can promote their businesses. Government services and even politicians reach out to Chinese Canadians through WeChat.
• It comes with analytics so marketers can measure the effectiveness of posts on the official accounts.

WeChat Official Account

• Functions like a Facebook Page and a home page/landing page
• Brands can engage subscribers with offers, discounts and exclusive content

WeChat Moments Ad

• Displays on users’ timeline feed, similar to a Facebook newsfeed ad
• Offers various targeting options:
• location
• demographics
• industry
• marital status
• network and devices
• and others

WeChat Programmatic Banner Ad

• Clickable display banner
• Displays at the bottom of an article on a WeChat Official Account

You can still advertise on WeChat media Official Accounts which are very popular among the Chinese. Brands can advertise by:

• Posting their content on relevant and popular WeChat media accounts
• Placing fixed banners on these accounts

DAVE provides a one-stop solution for WeChat Advertising:

Weibo

The Chinese version of Twitter, this platform is a daily source for news, reviews, and content.

Due to its popularity, Sina Weibo is referred to as just ‘Weibo’—
the Chinese word for ‘microblog.’

Monthly active
users

Registered
users

Advertisers on the
platform

Advertising opportunities on Weibo

Weibo Official Account:

• Functions like a Twitter Page
• Brands can engage subscribers with offers, contest, hashtag and exclusive content

Weibo Programmatic Ads

Digital Avenue East announces the introduction of Weibo Prorammatic ads that offers precise targeting on Weibo.

Similar to a Facebook newsfeed the programmatic ad displays on the top of users’ homepage.

If you don’t have an Official Account, no worries!

You can still advertise on Weibo media Official Accounts which are very popular among Chinese. Brands can advertise by:

• Posting their content on relevant and popular Weibo media accounts
• Promoting the post to existing account followers or the specific group of Weibo users based on the targeting options. You can select audiences by region, demographics, interests, marital status, and more.

QQ

With total internet-based messaging solution, this is China’s most popular IM app and leading digital music platform.

With comprehensive messaging services such as SMS, video calls, file sharing,
and music streaming, QQ has become synonymous to “online chatting” in China.

QQ network

China’s most popular IM app
Total solution for internet-based messaging

• SMS
• Video and voice chat
• Offline transmission

China’s Largest Social Network
Qzone creates a brand new online lifestyle built around three major content categories:

• Self expression
• Content sharing
• Peer interaction

China’s Leading Digital Music Platform

• WAP music portal
• Free MP3 trial download
• ORingtones
• Music information

Programmatic

Gain access to an extensive inventory of online Chinese media allowing for a more targeted and efficient selection and purchase.

Programmatic Display

Targeting

Focus on the customer using various methods to deliver your message right down to an individual level.

Demographics
Targeting

Locate high potential audience
based on gender and age

Geo Targeting

Display ads targeting the
Chinese in China and Canada

Interest
Targeting

Display ads based on audience
inclinations and preferences

Optimization

Allocate budget to the best
performing channels

Real Time Bidding

Advanced algorithm to buy
ad space at competitive price

Retargeting

Display ads to audience
who visited advertisers’ site

Baidu

The online search engine of choice by the Chinese—including Chinese Canadians.

Search queries
daily

Users
reached

Market share
in China

We can help:

• Promote the product/services when target audience search for relevant product/services
• Serve the ads and identify keywords in Chinese
• Target an audience based on their needs, interests and type of searches that they do online

Content

Create, curate or translate materials with substance that are relevant to your audience and your brand.

Reach your Chinese audience by creating the right content

We can help:

• Customize the content with brand information that resonate with Chinese readers
• Create online engagement through content
• Develop GIFs, videos, H5 page, QR codes, and other digital engagement tools

Major content platforms

Chinese Mobile Payment

The best tool for your business to access China's most widely used payment platforms—Alipay and WeChat Pay.

Alipay and WeChat Pay are two of the most popular online payment methods in China.

As of the 3rd quarter of 2017, Ali Pay and WeChat Pay consist of 53.73% and 39.33% in the market respectively.

Chinese tourists are not limited by the currency exchange policy. Customers are able to purchase all products in Canada in RMB.

Business clients will receive the payment in CAD within a maximum of 3 days.

We can help:

• Offline - QR Based Payment
• Besides accepting payments, the Intelligent POS devices can be connected to local merchants’ accounts and check transactions and daily sum.

• Online Payment
1. Payment in Official Account
2. Payment in App
3. Website Payment

KOL Marketing

What we do:

With our marketing expertise and experience in the Chinese market, we can find the perfect KOLs who match your brand image and campaign objectives.

• Recommend and liaise with KOLs
• Tailor your promotional message
• Campaign management

Major media platforms:

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